31,055 Minutes of Film

Shortly after the film schedule for TIFF was released this year, one of our teams brought in the (uber colourful) programme. Lunch conversations inevitably steered towards which films were worth seeing but, more vocally, which would be torturous to have to sit through. At heart, adPioneers are data junkies, so once through comparing schedules/stakeout locations for Biebs and James Franco, we decided it would interesting to dive into TIFF’s data this year.

Our squad of digital superheroes delved into 401 films, its countries, languages, directors, cast, ratings, descriptions and tags – CSI’esque analysis on 36,000 odd pieces of data.  What we found were sometimes expected, other times amusing, and occasionally downright shocking trends that we’ve dressed up in informational graphics (infographics, the cool kids tell me). Enjoy.

About the Graphic – 31,005 Minutes of Film
TIFF’s street cred on the festival circuit has undoubtedly been on the rise, more than just another locale to generate Oscar-buzz; a real celebration of film and culture with significant global participation. Since inception in 1976, the festival has grown significantly, as have the number of films annually. We knew the festival lasted 11 days, but we wanted to know how long the festival really is, you know, in actual film. Here’s what we found: