The Benefits of Ben

Shortly after the film schedule for TIFF was released this year, one of our teams brought in the (uber colourful) programme. Lunch conversations inevitably steered towards which films were worth seeing but, more vocally, which would be torturous to have to sit through. At heart, adPioneers are data junkies, so once through comparing schedules/stakeout locations for Biebs and James Franco, we decided it would interesting to dive into TIFF’s data this year.

Our squad of digital superheroes delved into 401 films, its countries, languages, directors, cast, ratings, descriptions and tags – CSI’esque analysis on 36,000 odd pieces of data.  What we found were sometimes expected, other times amusing, and occasionally downright shocking trends that we’ve dressed up in informational graphics (infographics, the cool kids tell me). Enjoy.

About the Graphic – Benefits of Ben:
What’s in a name? For directors at TIFF, a lot. The title of the film is their first opportunity to hook curious moviegoers, hardcore TIFF fans and critics alike. But what about the directors behind the films? We did a number crunch on all the directors involved and uncovered some surprising ben-efits associated with certain first names in this year’s festival.