Shortly after the film schedule for TIFF was released this year, one of our teams brought in the (uber colourful) programme. Lunch conversations inevitably steered towards which films were worth seeing but, more vocally, which would be torturous to have to sit through. At heart, adPioneers are data junkies, so once through comparing schedules/stakeout locations for Biebs and James Franco, we decided it would interesting to dive into TIFF’s data this year.
Our squad of digital superheroes delved into 401 films, its countries, languages, directors, cast, ratings, descriptions and tags – CSI’esque analysis on 36,000 odd pieces of data. What we found were sometimes expected, other times amusing, and occasionally downright shocking trends that we’ve dressed up in informational graphics (infographics, the cool kids tell me). Enjoy.
About the Graphic – The Average TIFF Film in Eight Easy Steps
As the cinematic whirlwind breezed through town, we ran the 401 showings through our patented Averagometer — yes, it’s like a blender that accepts ANYTHING: carrots and silent comedies alike. If there was such a thing, here is what the average TIFF film looks like. Some tips for your debut feature next year?
