The Perfect Pitch for TIFF

Shortly after the film schedule for TIFF was released this year, one of our teams brought in the (uber colourful) programme. Lunch conversations inevitably steered towards which films were worth seeing but, more vocally, which would be torturous to have to sit through. At heart, adPioneers are data junkies, so once through comparing schedules/stakeout locations for Biebs and James Franco, we decided it would interesting to dive into TIFF’s data this year.

Our squad of digital superheroes delved into 401 films, its countries, languages, directors, cast, ratings, descriptions and tags – CSI’esque analysis on 36,000 odd pieces of data.  What we found were sometimes expected, other times amusing, and occasionally downright shocking trends that we’ve dressed up in informational graphics (infographics, the cool kids tell me). Enjoy.

About the graphic – Pitch Perfect:

For directors and producers, a film’s pitch (although just a succinct sentence or two) can pack the verbal punch needed to pique interest and sell their film to a quick-skimming festival goer. As we (ok, our guided robots) scoured through pitches for the 401 TIFF 2012 films, we spotted some compelling word choice and phrasing trends in the TIFF ’12 roster.

Check out the moving, beautiful, legendary, novel, epic language used.