What is it that makes people behave so primitively unhinged on Black Friday?
There’s plenty of evidence to suggest there are psychological factors at play; that all manners of restraint and order dissolve before the glow of a flash sale sticker.
In the United States, for example, the only thing separating a zoo from Best Buy on Black Friday is that the animals can’t walk away with an extraneous small appliance. Seriously, people have died at these sales.
And since we here in Canada are essentially America Lite when it comes to shopping, surely there’s similiar behaviour to be observed.
Nope, not so.
A video uploaded to Twitter last Friday morning shows a long line of deal-seekers at a Best Buy Canada in Halifax descend upon the store in military order.
They don’t run, shove, challenge each other to duels, or draw weapons. Some are even smiling and walking at a sub-pedestrian pace.
There is no militarization of retail employees here. Instead, they (admittedly cringingly) applaud those who waited outside in the cold to satisfy their most urgent capitalistic desires.
Indeed, one needs only to observe a country’s citizens during a Black Friday sale to understand the fabric of their society.
This is literally how Canadians do Door crasher Black Friday sale lmao. This is actually so Canadian it makes me cry pic.twitter.com/cCbgAqioQ9
— Cuellar360 (@Cuellar360) November 25, 2016
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