If you’re like most people, natural urgency and motivation aren’t enough to haul you out of bed in the morning.
No, what you need is a tool that goes beyond the standard alarm clock. And it’s here: the Ruggie.
The Ruggie is essentially an alarm clock that’s built into a floor mat, and the only way to turn it off is to get out of bed and step on it. Not only is it useful, it’s also comfortable and an overall pleasant accessory to have around. It’s made of incredibly soft, slow-rebounding memory foam wrapped with a felt finish and can connect to your computer to play any sound you wish.
While it’s somewhat late to the game in an already scorching alarm clock market – competing devices lure people from their slumber by brewing coffee or by wafting the smell of cash through your bedroom – it does benefit from a clever marketing campaign that features a handful of impressive, albeit unofficial, celebrity endorsements.
One especially profound bit of inspiration comes from Winston Churchill, who is famously known for sleeping only seven hours a night and once said “everyone has his day and some days last longer than others.” Or Arnold Schwarzenegger, who won seven Mr. Olympia titles on six hours of sleep a night, who said, “Now, I know there are some of you out there that say well, wait a minute, I sleep eight hours or nine hours. Well, then, just sleep faster, I would recommend.”
The Ruggie has already reached double its $50,000 funding goal on kickstarter and will begin shipping in September.
If you do decide to pick one up, our across the board alarm clock suggestion stays the same – put it on the other side of the room if you expect it to actually work.
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