Good Vibes Meet Glamour at Alex and Ani’s #CanadaCarnival Launch Party

Remember when we told you that Alex and Ani Jewelry Brand is Coming to Canada?

Well, they’re here. 

To celebrate the official launch of their artisanal jewelry line in Canada, Alex and Ani hosted a carefree #canadacarnival last Wednesday – and we were along for the ride. 

From popcorn machines and ice cream to chocolate and cotton candy, the entire evening brought us back to the best bits of our childhood, reminding us just how sweet life can be – and that’s what Alex and Ani is all about: 

Sharing positive energy. 

The sweet treats at the DIY candy bar weren’t the only goodies on display, though. The launch showed off a huge variety of bangles, necklaces, earrings, and charms designed to “adorn the body, enlighten the mind, and empower the spirit.” 

The powerful symbolism associated with each piece is what really takes Alex and Ani’s accessories to the next level. Not only is each item beautifully designed, everything is handcrafted with the utmost care from local, recycled, and eco-conscious materials, intrinsically infusing them with positive energy. 

With more than 40 symbols to choose from, like the feather, to channel truth, light, and virtue, or the anchor, to inspire hope, tranquility, and stability, you determine which good vibes speak to you. Our personal favourite? The maple leaf, an ode to the grounded energy and free spirit of Canada. 

If you thought it couldn’t get any sweeter, each collection has pieces starting at just $24… so you don’t have to feel guilty indulging in a few pieces for yourself (and your friends). Plus, if you want to feel extra-good about your latest purchase, the Charity by Design collection lets you pay your positive energy forward.

Want to get your hands on some feel-good glam? The line is now available online and in store at select The Bay locations nationwide.

We can feel the #positiveenergy already.


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