An Expensive Change: Google is Adding ‘Buy’ Buttons to its Search Results

Google is about to change the way you shop online. 

Canadians, especially, should be paying attention.

According to the Wall Street Journal, the search giant will add ‘buy’ buttons to search results that feature products that can be bought online. By clicking on a buy link, users will be taken to another Google product page where they can complete the purchase.

The new feature will only appear on mobile searches, a clever move explained in more detail here.

This, of course, is not good news for shopaholics, who are now one unsolicited step closer to filling their virtual baskets. 
The strategy will put Google, which already plans to take on Uber as well as enter the wireless market, into an arena with the likes of Amazon and eBay to compete in an industry that will grow exponentially in the coming years. Google’s ‘buy’ button model, however, won’t cut into sales from retailers; rather, it will continue to drive profits from its advertising model, which these retailers will of course be heavily investing in. 

Here’s where things get frustrating for consumers: ‘buy’ buttons will only show up next to search results that are paid, so searching “the most amazing office chairs ever” will likely yield a sponsored Sears-grade adjustable black leatherette as opposed to masterpieces of Scandinavian design.

And that could end up being a literal pain in the ass. 


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