Finally – there’s a solution to the most annoying bra problems.
Besides the fact that most females want to promptly remove their bra the moment they set foot inside their front door, different occasions call for different types of bras. (Not to mention different sizes.)
Meaning, a day at the office, a workout, and a charity gala could naturally call for three types of bras – from sporty to strapless. Not that you didn’t already know the struggle.
Now, Canadian intimates retailer Knix Wear has made a bra that’s basically a dream come true for anyone who understands that, until now, one bra has not fit every occasion.
Enter, The Evolution bra.
Designed for wear during any and all activities, the bra can be worn from the office to the gym. It features two adjustable straps that allow for eight wearable options in one, is reversible, and has four-way stretch and seam-free construction that molds to your shape without any underwire.
Not to mention, it’s actually comfortable. Seriously.
To keep your bra fresh (especially if you’re going to be wearing it from morning to bedtime, and maybe even to bed), it’s crafted with high performance fabric that’s anti-microbial and anti-odor. It keeps away moisture and dries quickly to move sweat away from the body.
Over 70 women have put the bras to the test, and wore The Evolution Bra doing a variety of physical activities, ranging from hiking and dancing to sleeping and yoga.
The bra will come in sizes 32A to 38DD and retail at $55.
The Evolution is currently cleaning up on Kickstarter, and has earned $113,274 (at the time of writing) from an initial goal of $30,000. And the campaign still has 31 days left before expiration.
This isn’t too surprising, though, given the brand’s quick success. Thanks to a successful Indiegogo campaign in 2013, Knix Wear became well known for its high-tech women’s underwear.
After selling over 100,000 pairs of underwear to women, the company decided to move onto bras.
I picked up some Knix Wear underwear at EGPR’S Essentials Lounge during TIFF, and can attest that these intimates go beyond in the comfort department – but are still sexy enough for date night.
Not to mention, the garments are so seamless, you can’t see a trace of them through your clothing.
This is what we call Canadian entrepreneurial inspiration.
All Images courtesy of Knix Wear.
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