YPDaily: Jordan Fogle

Jordan Fogle is the CEO of a Toronto-based marketing and communications company and proudly recalls owning and opening Yorkville’s Lobby as one of his career milestones. Find out what advice he has for other young professionals in today’s YPDaily…

Elevator Pitch: Describe your job in a nutshell.
I’m the CEO of a Marketing and Communications company called the Mint Agency. We specialize in brand amplification by activating strategies through experiential, digital, PR, and events with a concentration in consumer, entertainment, lifestyle and real estate. We also focus a lot of our energy at various international film festivals including TIFF, Sundance and Cannes.

Why did you start working at your company? What was the inspiration for this career route?
I have an understanding of music, it’s always been a passion of mine, and started my career as a DJ. The evolution of the event industry in Toronto made the DJ the star of the party. As a result I started designing more than just the music, creating an environment and overall experience of the event which led me to where I am today. I transitioned from producing private to corporate events and understanding brand objectives.

What is the best part of what you do on a day-to-day basis? The most challenging part?
Best part is the end game. I love the reaction and response to the strategies and experiences we create.

Most challenging is reinventing what is defined as “cool” and “trendy” on a day-to-day basis.

Where do you see yourself in 5 years?
Doing what I am doing today. I feel like I have never worked a day in my life.

What does success look like to you?
Success looks like a nice balance between work, family, friends and peace of mind.

What is the most memorable milestone in your career?
Owning and opening Lobby in Yorkville (at the ripe age of 25) because it reinvented the supper club industry in Toronto. Lobby was one of the first spaces in the city to have bottle service. 

Do you have any advice for other young professionals?
If what you are doing seems easy you are probably not doing it well enough.

Do you support any charities? If so, which one(s) and why is that important to you?
Yes. I support numerous charities personally and through my business, including Chabad of Midtown, UJA and Sick Kids Hospital, among others. I am also on the board of leadership Sinai – a growing community of young philanthropists and volunteer leaders working to advance the mission of Mount Sinai Hospital.

This year I was involved in organizing the Sinai Soiree, which was a great event down at Maro in Liberty Village with other young professionals in support of women’s health and cancer research at Mount Sinai Hospital.

What to you is notable?
Positive energy.

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