Commerce and Creativity Combine at C2 MTL

Where can you find the inspiring mogul Sir Richard Branson. architect and designer Philippe Starck, supermodel/entrepreneur Elle MacPherson, fashion icon Diane Von Furstenberg and prestigious thinkers/doers like Neri Oxman of the MIT Media Lab? The answer is C2-MTL, which starts today and runs until May 23rd.

Curated by creative agency Sid Lee in collaboration with founding partner Cirque du Soleil, C2-MTL is a unique annual global conference that explores the relationship between commerce and creativity and its potential to redefine business. C2-MTL brings together the brightest and most influential minds across countries and industries for an epic three-day event in Montreal designed to inspire through non-traditional experiences, including talks by world-class speakers, interactive exhibitions, multimedia presentations, conceptual spaces, evening festivities, collaborative workshops and a creativity boot camp. Captivated yet? We don’t blame you!

Among other powerhouse participants are top representatives of the world’s leading corporate lights in innovation and business, including: Apple Inc., Oakley, Adidas, Victoria’s Secret, The Coca-Cola Company, Google, Ford Motors, GAP and much, much more.

With a plethora of daily happenings and events at the C2, we highlighted some of our top picks for you to check out if you plan on attending…or perhaps this will coax you into doing so:

The outstanding minds working in global marketing operations at Coca-Cola, Adidas, and Ford will reveal the secrets of their success to C2-MTL participants in an extraordinary, one-off panel discussion on May 23. Emmanuel Seuge, Head of Global Sports and Entertainment Marketing for The Coca-Cola Company, Nicole Vollebregt, Senior Vice-President of Global Brand Marketing at Adidas, and Jim Farley, Executive Vice-President of Global Marketing, Sales and Service and Lincoln for the Ford Motor Company, will discuss their work leading some of the world’s best-known marketing campaigns in this discussion moderated by Will Travis, President of Sid Lee USA. Bring your iPad, there will be a lot of great notes to take here.

Montreal’s artistic scene will shine bright as Le Festival International de Jazz de Montreal, Cirque du Soleil, L’Opéra de Montreal, Festival TransAmériques and a rare union of Osheaga Festival Musique & Arts, Igloofest and M For Montreal will put Montreal’s world-renowned arts scene at the forefront as Artistic Partners of C2.

These powerhouses of Montreal’s cultural life will wow conference goers and invited guests with unforgettable performances by top local artists over the course of C2-MTL’s three days and nights. No grand event would be complete without fashion, of course. C2 will have experimental designs by Quebec star designers including Denis Gagnon, Marie Saint-Pierre, Philippe Dubuc, Martin Lim, UNTTLD, Ying Gao, Anastasia Lomonova, Barilà, Duy, Harricana, Nadya Toto andby THOMAS taking centre stage. A star-studded gala will showcase the designers’ inspired responses to TWELVE-ID produced by Dress To Kill Magazine, a creative challenge from C2-MTL that asked them to indulge their wild side and re-imagine clothing. The creations will take the catwalk as part of the international business conference’s stunning closing night activities on May 23.

To find out more about C2-MTL, and to check out their full schedule of activities, events and speakers, visit them online.