A WestJet pilot earned his company a major PR boost last week with nothing more than a few boxes of pizza.

Passengers on an Air Canada flight travelling to St. John’s on February 8th were rerouted to Fredericton due to bad weather, arriving in the New Brunswick capital a little annoyed but mostly hungry around midnight.

They were dismayed when an Air Canada employee at the airport told them that food couldn’t be delivered that late, only to be saved by a WestJet pilot who’d slipped out of his uniform and into a hero’s cape.

“Out of nowhere, a WestJet pilot emerged and said, ‘Hey … I am from WestJet and we do things differently. Who wants pizza?'” said St. John’s resident John Samms in an interview with the CBC.

“Within 20 minutes to half an hour the pizza had arrived and I think he paid for it out of his own pocket.”

Air Canada, having lost four extra large pizzas to zero against competitor WestJet, was forced to apologize and accepted defeat graciously.

“Unfortunately the food service was closed but thankfully, a caring customer, an airline employee himself, so truly empathetic to the situation, stepped up,” Air Canada said in a statement to CBC News.

“Clearly we should have done better for our customers.”

The WestJet pilot’s name remains a mystery, but he will forever remain in the hungry hearts of those rescued during a turbulent midnight on the East Coast.

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