YPDaily: Carolyn Lawrence

Elevator Pitch: Describe your job in a nutshell.
I operate a growing North America-wide event, marketing and media company, whose purpose is to provide access to female business role models to advance women in the workforce.

Why did you start working at your company? What was the inspiration for this career route?
I realized that my core passion in life is to influence women to reach their capacity, and find gender equality in the workplace and the home.

What is the best part of what you do on a day-to-day basis? The most challenging part?
Without a doubt, the best part of my day is interacting with and interviewing amazing female CEOs. The most challenging part is finding good (and authentic) sales people to help me grow the business.

Where do you see yourself in 5 years?
In the same chair, but the company will have experienced growth in media and new programs will increase our impact on women’s professional advancement.

What does success look like to you?
Seeing the Women of Influence community grow to a quarter of a million and beyond – so that those women can go on to leadership roles across Canada and the US.


What is the most memorable milestone in your career?
Signing Deloitte as our title sponsor after years of working hard to prove my value, as well as the company’s value to them. What validation to know you’re onto something that good!

A close second is interviewing Bonnie Fuller (one of my first role models, photo above) for the cover of the first Women of Influence Magazine (after dreaming of being an editor-in-chief for 10 years) in New York (my favourite place to be).

Do you have any advice for other young professionals?
Try new things all the time until you find your passion.

Do you support any charities? If so, which one(s) and why is that important to you?
Canadian Women’s Foundation – Girls’ Fund, because they are creating a future with more female leaders.
Women’s College Hospital, because they are making innovations to keep us busy women healthy and out of the hospital.

What to you is notable?
Authentic, passionate, female leaders – like all those who grace our podium and pages of the magazine.

Blackberry, iPhone, Android, or Other?
Blackberry torch, which continues to drive me crazy, but I don’t get an upgrade for two more years!