You may have seen this 31-year-old PR wonderman around town at some of the hottest parties, always looking slick and tailored and the epitome of young professional chic. Or you may read his popular blog, It All Starts With Butter, where he recounts his culinary experiences. But have you had the chance to meet Shawn Rusich? We caught up the food fanatic and founder of Butter PR, which he officially started in 2009.
Why did you start your business, what was the inspiration?
After years of working as a communications director in the fashion industry, I wanted to spend more time working with food and various other lifestyle-related clients. Growing up around cooks, chefs and restaurateurs, I’ve always been passionate about food/lifestyle and marrying this with PR just seemed like the perfect pair.
What is the best part of what you do on a day-to-day basis? The most challenging part?
I enjoy so many elements of my day-to-day life. Interacting with countless fascinating people all of the time, working with my high-end and unique clients and being able to be creatively stimulated every single day are all part of what I love. The challenging parts of my day are sometimes the best part. Problem solving is something I enjoy, learn and grow from. Scheduling all of the things I have to do and having a balance between work life and personal life is sometimes more difficult than one would imagine.
Where do you see your business going in 5 years?
Ideally I’d like to expand into other cities internationally (London, Paris, Milan, etc.) and promote our amazing Canadian clients that way. We have so much to offer and teach to other countries including our wines, cheeses, cookware, food-retail, popular destinations for travel and more. All of these should get the recognition they deserve. As my company grows, so will the international exposure and reputation of my clients.
What does success look like to you?
I think success ultimately depends on how you feel your life is progressing. I’m so happy that I’m growing so quickly and that things are going well for me. The accolades I’ve received for my company and my blog – including being selected as a Worthy 30 by Shinan Govani – have been overwhelming.
What is the most memorable milestone in your career?
I’d have to say that working for Chloe in Paris was an amazing experience; one-of-a-kind. However, nothing is more memorable than the day I decided to start my own company.
Do you support any charities? If so, which one(s) and why is that important to you?
I will be involved with Operanation (Canadian Opera Company’s annual youth fundraiser) this year for the first time and I’m excited as I’m an arts and culture fanatic. I’m also part of the fundraising strategy for the LG Innovators Ball. There are numerous charities I contribute to and fundraising events I patronize, namely Powerball and Paws for the Cause.
Do you have any advice for other young professionals?
Confidence goes a long way. Knowing how to sell oneself or their company (and have the goods to back it up) will make all the difference.
What is Notable to you?
Notable is confidence, sincerity, being articulate, how one carries oneself…and it never hurts to have killer style.
Find Butter PR on Twitter, and It All Starts With Butter on Facebook.