Lacoste launched their new Tribute Footwear Collection yesterday at Town Shoes’ flagship store on Bloor Street, with notable guest Milos Raonic. It was a perfect fit: the limited-edition Tribute Collection pays homage to René Lacoste’s epic sporting achievements – including winning titles at Wimbledon, the US championships, and the French Open – and Milos Raonic is a sky-rocketing Canadian tennis star, himself being Canada’s highest-ever ranked player – at the young age of 20, no less.
René Lacoste was fondly nicknamed Le Crocodile – partly because of his tenacity and passion on the tennis court – hence the Lacoste emblem. The Lacoste Tribute Collection takes influences from the court mixed with a nod to the heritage tennis clothing of the 70s. The collection’s three styles – Newsome Twin Cup, Suzuka, and Evershot – are all carefully designed with thoughtful detail. A mix of old and new, the Lacoste Tribute Collection features streamlined cuts and minimal detailing – the footwear still has Lacoste’s classic charm and aesthetic.
Also at the Lacoste Tribute Collection launch were samples of what to expect from Lacoste this fall. Continuing its move towards more work-appropriate and professional styles, Lacoste’s fall collection features some fantastic and modern cuts with sleek leathers and smooth suedes. Look for Lacoste’s Fall 2011 styles in stores soon.