Hot Shop: Frank Sinatra Whiskey

There’s a great deal that can be said about Old Blue Eyes. When you hear the name Frank Sinatra, you can’t help but think about the Rat Pack, Vegas and that iconic voice of his. Sinatra was a hero to men and a sex symbol to women of all ages. In his prime, old Frank could have probably crooned a nun right out of her habit. In other words, this guy was smooth.

Sinatra was well known for his love for the ladies, but as the story goes, Sinatra’s friend Jackie Gleason was the first one to introduce him to the real love of his life – which happened one night back in 1940. On that night, Sinatra sat in a dark cocktail bar somewhere in Manhattan and laid eyes on a something that was smoky, sultry and amber in colour. That’s the night Sinatra met Jack Daniel’s Old No. 7 for the first time and after that it was his drink of choice. When Sinatra passed away, he was even buried with a bottle of the No. 7.   

In honour of this great love affair, Jack Daniel’s is currently releasing the special limited edition Sinatra Select to celebrate a century of Sinatra. The Sinatra Select is a first-class whiskey that will only be made until Sinatra’s 100th birthday, which falls on December 12th, 2015.

To create this special product, the Jack Daniel’s team has taken great care. The No. 7 whiskey is aged in exclusive Sinatra Barrels that are grooved. This allows the whiskey to have more contact with the oak and the result is whiskey bottled at 90 proof with a rich smoky vanilla finish that’s as smooth as the man who inspired it. According to the people at Jack Daniel’s, the best way to enjoy the Sinatra Select is with four ice cubes and a splash of water.

Last week a small group of lucky people crowded into Teatro Restaurant on Stephen Avenue for an exclusive tasting of the Sinatra Select. Everyone can look forward to this top-shelf whiskey hitting shelves across Canada in the very near future. If you’re looking to pick up a bottle of this premium whiskey, then you may want to consider putting this item on the old wish list and hope you’ve been good this year. While prices may vary slightly from province to province, the average bottle in Canada will cost around $300 per 750ml.

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