It’s already notoriously difficult to be a smoker in Canada.
Cigarettes are expensive, you can’t smoke ’em anywhere, and people hate you if you do.
Nevertheless, the Canadian government is ramping up its effort to get Canadians off darts, with a goal to reduce tobacco use to less than 5% of the population by 2035.
Starting this November, all cigarette packaging must conform to very strict design regulations. These regulations dictate that there should be essentially no design whatsoever. Instead, the package will boast a gravely ominous colour that falls somewhere between bong water and dumpster run-off.
#Tobacco packages are powerful promotional vehicles. Reducing the appeal of tobacco products is an important initiative under Canada’s Tobacco Strategy. Learn more: https://t.co/R0vrnDLKxD pic.twitter.com/7diImilSif
— GovCanHealth (@GovCanHealth) May 1, 2019
Brand names will be reduced to a generic font (a bad one, at that) and each package will feature an image of someone dying from one of the many diseases attributed to nicotine addiction. Around 45,000 Canadians are estimated to ie every year from smoking.
“Tobacco is addictive and deadly and should not be sold in packages made to be more attractive,” said Rob Cunningham, senior analyst with the Canadian Cancer Society in a statement. “Tobacco packaging should not function as mini-billboards promoting tobacco use.”
In addition to the packaging regulations, Canada has pledged $330 million over the next five years to help Canadians quit, reduce the harms of addiction to nicotine, and protect the health of young people and non-smokers from the dangers of tobacco use.