'Do Not Act Cool': Kanye West's Intense Rules for Yeezy Season 3 Models By Notable Life By Notable LifeView Author|February 12, 2016|Celebrities,View Celebrities Fashion,View Fashion People,View People TrendingView Trending Last night Kanye West unveiled his Yeezy Season 3 collection at Madison Square Garden on the first day of New York Fashion Week. He also used the show as a live 'listening party' for his seventh album, Life of Pablo. And while... View this article.