Rethink Breast Cancer Launches Products Exclusively for Women Battling the Disease

Get ready – you’re about to see a lot more pink.

Saturday, October 1 marks the beginning of the pink-filled Breast Cancer Awareness Month (BCAM).

During October, you can raise needed funds for Rethink Breast Cancer by purchasing some amazing (and, naturally, very pink) products.

As usual, Rethink Breast Cancer – the self-proclaimed “young women’s breast cancer movement”  – has partnered with a handful of notable companies to garner awareness for the cause and raise funds to empower, advocate, and educate young people concerned about and affected by breast cancer.

And let’s be honest: most of us have been concerned and affected by the disease in one way or another by now. Some of us may even have had to deal with a breast cancer scare or two.

The items in this year’s collection range from iconic branded apparel and chic accessories to fresh baked goods and useful tool kits that look like a blown-up version of what Barbie would use (fun, right?)


A percentage of all sales from these partners’ products and cash register drives are donated to Rethink.

“Breast Cancer Awareness Month goes so far beyond the physical products and social media hashtags we create. These things not only encourage awareness of our cause, they also contribute vital funds that fuel the education, research, support and advocacy work that makes a real difference in the lives of those affected,” said MJ DeCoteau, Executive Director, Rethink Breast Cancer.


This year, some of the products will directly positively impact young females with breast cancer.

“This year, we take awareness one step further with the launch of our very own collection, Give-A-Care, designed to also offer comfort through highlighting the unique needs of young women with breast cancer and empowering those impacted,” she said.

Developed with advice and input from Rethink Young Women’s Network of patients and survivors, the Give-A-Care collection includes cleverly-named products like lemon candies that mask the metallic taste of chemo, lube to help those with early menopausal symptoms, a children’s book to help educate kids on a parent’s diagnosis, a stylish zip-front hoodie that’s easy to wear post-surgery, to a few uplifting, fun items like conversation hearts and a power lipstick.


Rethink’s 2016 BCAM partnerships include:

Ardene: 25 per cent of proceeds from the Ardene x Barbie Collection, $10.50 – $26.99 + 100% of proceeds on October 1

Aerie: 100 per cent of all Sunnie Bra sales, $44.95 + donations collected at cash.

Peace Collective: 15 per cent of proceeds from the Pink Collection, $44.99 – $169.99

H&M: 15 per cent of bra sales in October + donations collected at cash.

Apollo Tools: $1 from every sale of Precision Tools Pink Tool Kits, $49.99 – $69.99.

Harley-Davidson: 3 per cent of proceeds from Pink Label Motorclothes Collection, $26.00 – $497.00

Panera Bread: $0.25 from every sale of the Pink Ribbon Bagel, $1.39 each, $7.99 dozen + 100 per cent of proceeds on October 14

Kitchen Stuff Plus: Donations collected at cash

Visage Cosmetics: A percentage of proceeds from Pucker & Pout Collection, $35.00 – $69.00, will help fund a $5,000 donation.

Give-A-Care – 100 per cent of proceeds from the collection, $2.00 – $100.00

You can follow the cause with the hashtag #GiveACare.

Also, don’t forget that it’s almost time for Rethink Breast Cancer’s annual must-attend fundraiser, Boobyball, taking place next month in these cities across the country. As you may recall, it was one of Toronto’s 10 hottest events of the season last year.

But get your ticket now – they will sell out (for real).

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