Instagram just became even more like its competitor Snapchat.
Just a few months back, the company introduced its ‘Stories’ feature, which gives users the option to post photos and videos that will disappear after 24 hours and to mark their images with text, drawings, and emoji.
Now, Instagram is launching a new feature that allows users to send disappearing photos and videos to their followers.
Instagram users will now be able to send content with limited lifespans to friends and groups via a direct message.
After the recipient has viewed it, the photo or video will disappear from their inbox. Beware: senders will be able to see whether or not you have taken a screenshot of the video or replayed one.
Instagram users will only be able to send temporary photos and videos to their followers. Of course, there’s always still “Stories.”
Furthermore, today the company announced that it was adding the ability to live stream video within its app by tapping a new “Start Live Video” button in the camera viewer. The feature allows users to stream live footage for up to an hour.
The live video feature operates similar to that of parent company Facebook, minus the saving of the live broadcast.
The feature will include an option to turn off comments and the app can send notifications to users that inform them when an account they’re following is live.
The new functionality will begin rolling out globally today. The changes come just weeks after Instagram launched a shopping feature.