Zara has always made great clothes for men and women. But now the clothing store is making great clothes for men or women.
The Spanish company has introduced its “Ungendered” line – a selection of unisex clothing in black, white, and grey. All the clothes are modelled by men and women, in what is presumably an attempt to join in the gender neutral clothing movement that other brands like Selfridge’s (who released Agender space) have recently unveiled.
We’d probably like to see a little more of each traditional gender – i.e. skirts and dresses for males who might like to wear them – as currently, Ungendered seems to be a collection of baggy tees, hoodies, and jeans.
Commendably, Zara released the line without a fuss, perhaps suggesting that this is no biggie and (naturally) we should all be able to wear ungendered clothing. However, it would be braver if Zara (and probably more cost effective) simply removed the women’s and men’s tags from their pre-existing clothing lines.
As it stands, the Ungendered collection currently consists of eight items, including “flowing unisex t-shirt,” “ungendered top,” “plush unisex Bermuda shorts.” But these loosely fitting types of clothes have never been terribly gender specific anyway, and you have to wonder if they’re labelling the clothes themselves or describing the people who might be wearing them.
But it is a step in the right direction, and any sort of movement towards making clothing less rigid can only be a good thing. While we’ve certainly seen gender-bending on the catwalk before, it’s been much slower to move into our stores.
As Jayden Smith, one of the models in Louis Vuitton’s Womenswear campaign earlier in the year, said on his Instagram back in 2015, ‘Went To TopShop To Buy Some Girl Clothes, I Mean “Clothes.”‘
Let’s remember that clothes are just clothes, whoever wears them. By being inclusive rather than worrying so much about labels, the rest will take care of itself.