YPDaily: Mitchell Fawcett

Mitchell Fawcett, the marketing communications manager at The Westin Hotels & Resorts deals with all things social. Constantly Tweeting and on Facebook, (what most consider a leisurely activity) Fawcett uses these social outlets to his advantage, branding, reaching out and connecting with hotel clients to make their stay at the Westin as personably and enjoyable as possible. Find out more about how this YP does it in today’s feature…

Elevator Pitch: Describe your job in a nutshell.
I’m a marketing communications manager with Westin Hotels & Resorts. I work with the Whistler, Bayshore and Grand in Vancouver and oversee their social media strategies. Basically, this means I get to play on Facebook and Twitter all day. We’re in the business of hospitality which means making personal, memorable connections with our guests. The social space is the perfect place to make this happen and we’re able to use this technology to connect and engage with our past, present and future guests like never before.

Why did you start working at your company? What was the inspiration for this career route?
I had been working in a more general marketing communications capacity with Westin for four years when we suddenly realized how social media could help us evolve the we do business. The idea excited me, recognizing that this was a pretty major shift in the realm of communications. I knew that becoming an expert could really open up a lot of opportunities for me.

What is the best part of what you do on a day-to-day basis? The most challenging part?
I really love the fun, fast paced nature of social media (It’s perfect for someone with an attention span as short as mine.) We have crafted very distinct personalities for the social voice of each of the three hotels that I work with. Over the course of a day, I need to wear the hat of a sophisticated urban professional (The Westin Grand), a wellness and renewal expert (The Westin Bayshore) and a winter sports pro (Westin Whistler). This is both the most fun and most challenging part of my job, and at the end of the day it can leave me feeling a bit schizophrenic.

Where do you see yourself in 5 years?
This is a hard question for someone in my field to answer! The state of social media five years ago was worlds different than it is now. How we communicate evolves at such a rapid rate, my plan is to stay ahead of the curve and constantly explore new technology and how we can utilize it. That unknown territory really excites me.

What does success look like to you?
Success, to me, is about celebrating achievements. It’s important to me to be forward-looking, but also to take a moment to be grateful for what I’ve accomplished, even the little things (this is probably why there’s always so much champagne in my fridge).

What is the most memorable milestone in your career?
I’ve been lucky to have a really great mentor who has helped propel me through my career. Meeting her was a milestone for me when I first started working with Westin after moving to Vancouver. She took a chance on me and helped make a lot of opportunities available that pushed and challenged me.

Do you have any advice for other young professionals?
Social media is a powerful networking tool. Develop a personal brand for yourself and start taking part in the conversation!

Do you support any charities? If so, which one(s) and why is that important to you?
I support the BC Cancer Foundation. Cancer has touched the lives of far too many of my friends and family.

What is Notable to you?
A unique idea, concept or design that has the ability to stand out amongst all of the noise in today’s world, to me, is notable.

Blackberry, iPhone, Android, or Other?
iPhone! (I pretty much do whatever Apple tells me to.)

Follow Mitchell on Twitter @MitchellFawcett