“When you like your job, money will come and so will success.” That’s some pretty great advice for young professionals, we must say. Find out how Julien Heon has pursued the career of his dreams as a sports marketer, advertiser and communicator for the Fletcher Leisure Group in today’s YPDaily…
Elevator Pitch: Describe your job in a nutshell.
I am currently overseeing marketing, including PR and communications for the Fletcher Leisure Group. We own two brands, Sunice and AUR Golf, and have a global license to develop and market the golf collection of Tommy Hilfiger. From advertising to trade shows, brand, consumer, trade, digital and athlete sponsorship, my job covers all marketing aspects. We have offices in Montreal and just outside of London in the UK.
Why did you start working at your company? What was the inspiration for this career route?
About a year ago, I made a switch from successful leadership roles with various Fortune 500 and global companies in various sectors when I thought it was time to follow my passion and get back in the sports business.
What is the best part of what you do on a day-to-day basis? The most challenging part?
I love sports and I love the sports we are in, golf and action sports (skiing). I love the sports marketing aspect of my job. We have several initiatives involving PGA Tour players. Scouting, recruiting, negotiating and servicing these world-class athletes is a passion, and having worked as an athlete agent throughout my career, this is particularly interesting. The most challenging part is definitely competing with large brands that have massive budgets and trying to find creative ways of marketing our products.
Where do you see yourself in 5 years?
I often joke that I want to retire at 40 and sell seashells on a beach in Hawaii. On a serious note, I can only hope to do something I love and that I am learning new things and being a key player in the organization’s success…
What does success look like to you?
Success is doing what you like. I have done the whole chasing-promotions-and-money thing and I have to admit my grandfather and mentor was right when he said to me a decade ago to ensure I did something I like. When you like your job, money will come and so will success.
What is the most memorable milestone in your career?
Working as consultants and agents to athletes and being successful at it. Graduating with the Executive MBA when I was 25 in a program with an average age of 39 is also something I am proud of.
Do you have any advice for other young professionals?
Follow your dreams, forget the money, forget the titles, do what you like and let no one get in the way.
Do you support any charities? If so, which one(s) and why is that important to you?
I have recently put together a team in the 24hr of ski at Tremblant; last winter was our first year and this event that helps kids, but also involves my favourite sport (skiing), is a great cause to be involved in.
What to you is notable?
Being notable is being an inspiration and a model to someone. It only needs to be one person’s life that you changed or inspired at the time. In a day where titles and managers don’t mean anything anymore, being notable is being a recognized and inspirational leader.
Blackberry, iPhone, Android, or Other?
iPhone and BlackBerry.