It’s the holidays, which means brands are doing whatever it takes to ease some extra dollars from your wallet to theirs.
Cheetos’ effort includes a collection of painfully cheesy fashion and personal gift items.
Among them are silky scarves, hot pants, onesies, bathing briefs, bronzer, slippers, toilet paper and, most incredibly, Cheetos perfume.
Obviously, they called it Cheeteau, a “ravishing scent is crafted from hand-extracted cheese oils taken from only the rarest Cheetos and carefully mixed by hitting the blender’s ON button.”
Unlike higher-end eaus, this one will only set you back around $20, which should leave enough money left in your holiday budget to splurge on a pair of $70 cufflinks.
Since everyone loves cheese, this might not be such an absolutely awful idea after all.