Scott Boniface is a 22-year-old Project Manager and Partner at Playground, a rapidly growing design and development agency in Toronto. His day-to-day consists of keeping projects on the rails, managing internal operations, and equipping his clients with what they need to succeed in the digital space. Find out more about this young entrepreneur in today’s YEDaily.
Elevator Pitch: Describe your business in a nutshell.
Playground is a creative agency in Toronto. We build companies and design experiences in the digital space. We specialize in taking business ideas from concept to market. Our services include user experience design, web and mobile development, branding and identity, copywriting and business consultation.
Why did you start your business, what was the inspiration?
I’d say the inspiration happened internally between our creative, ambitious and sometimes naïve founders. We knew we wanted to create our own lane and bring new ideas to the digital space, but also knew we had a lot to learn along the way and had to build our network along with taking on as many opportunities as possible.
What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part about my job is how fortunate I am to work, laugh and play alongside my best friends. I deal with situations and make decisions I never thought I’d have the opportunity to. The most challenging part on a day-to-day basis would be maintaining those same friendships through client demands and a rapidly evolving industry.
Where do you see your business going in 5 years?
For the past two years it’s been surreal to see the growth of Playground, so imagining where we’ll be in another five is crazy. I just hope we’re able to maintain our relationships and seize opportunities to grow our family, our networks, and our systems.
What does success look like to you?
Being in control of your own story. Being able to do something you’re passionate about with the people you love.
What is the most memorable milestone in your career?
In an environment as fast passed as Playground, sometimes it’s hard to take time to reflect on specific moments. Right now, I don’t have a particular milestone that stands out, but I do often reflect on the amazing employees, clients, and advisors that have spent time with us to help build our story.
Do you have any advice for other young professionals?
Be on the grind. No one’s going to make it happen for you. If you’re unhappy with a situation you’re dealing with, you have the capacity to make a change. Be authentic and make the best of your circumstances. Make a plan and follow through on that plan. Take risks and don’t be afraid to fail.
Do you support any charities? If so, which one(s) and why is that important to you?
I don’t right now, but I have plans to get involved with some inner-city youth programs like Youthlink and the Boys & Girls Club.
What is Notable to you?
Being naïve enough to risk it, being strong enough to fail, and being lucky enough to do something you really love.
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