YEDaily: Jennifer Broe

It’s definitely not easy getting babies to eat what they should, especially when it’s something healthy. Jennifer Broe noticed a void of nutritious options in the baby food market and launched Baby Gourmet in 2006 to get babies to love food that is good for them…

Elevator Pitch: Describe your business in a nutshell.
Baby Gourmet is a line of organic, conveniently packaged and innovative gourmet tasting baby food. It’s the secret to getting babies to love food that is good for them.

Why did you start your business, what was the inspiration?
My daughter was the inspiration. When she was six months old and introducing solids I was disappointed by the quality of store bought baby food. I saw a huge opportunity in the category for food that not only tasted better but food parents could feel good about feeding their babies.

What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part of what I do is the opportunity to be creative while making a difference. As a parent I know there are stressful times when feeding your baby and I play a role in the way parents choose to nourish their most prized possesion. This is rewarding. The most challenging part of my day is finding the balance. I constantly remind myself to just take a break, breathe and be grateful. 

Where do you see your business going in 5 years?
I would like to see Baby Gourmet continue to thrive and grow with new product development and introductions into new categories.

What does success look like to you?
When I see mom’s feeding their babies Baby Gourmet around the globe.

What is the most memorable milestone in your career?
Seeing our products on the shelves of Walmart and Loblaws.

Do you have any advice for other young professionals?
Be open to opportunity for change; most times, the greatest rewards are found once you have passed through the most difficult challenges. Keep pushing forward to follow your heart.

Do you support any charities? If so, which one(s) and why is that important to you?
I support various North American charities, mostly pertaining to feeding children. I believe every baby and every child deserves to eat healthy, nutritious foods for future success.

What is Notable to you?
To be notable is to truly live your passion. DREAM BIG. Be integral and give from your heart. 

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How do you keep active, energetic, and vibrant?
I keep active by keeping up with my children and by practicing yoga. This keeps me both energized and calm. I commit to eating clean and healthy even when I am busy. I know that by fueling my body I am also nourishing my mind. The source of abundant vibrancy…are my children. Without a doubt!