On a daily basis Chrissy’s VOCAB helps companies and personal brands stand out from the rest. Constantly moving with the trends within multiple industries, she is able to create distinct, permeating and worthy attention for each of her clients. Learn all about this savvy, sharp businesswoman in today’s YED…
Elevator Pitch: Describe your job in a nutshell.
I’m the Principal Consultant/Owner of a public relations company called VOCAB Communications, where I’m dedicated to influencing lifestyles, attitudes, opinions and personalities for a company or personal brands, by making them standout from the rest.
Why did you start your company? What was the inspiration for this route?
Do you wake-up doing something everyday and never realised it could be a job? That was my case. For years before my formal education I was applying PR tactics instinctually. Then one day I can across the meaning of communication and public relations and I was hooked from there on it. I chose to start VOCAB Communications because I wanted to create my own playground of PR ideals and ethics to play in, while building stronger brands for others.
What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part of my day is to watch my clients’ brand grow. It really is rewarding. To be honest, sometimes that’s even the hardest part. I’ve learned in this business that you don’t always get what is planned or deserved. I really do believe that lesson is not only in PR but also in the game of life. It makes you stronger, think clearer and a better business owner.
Where do you see yourself in 5 years?
In five years I hope to see myself working not only in Canada, but also hopefully having other projects within the United States. Don’t get me wrong, I love Canada but it’s always good to see what other companies are doing across the border.
What does success look like to you?
Success doesn’t look like something to me. Instead, it feels like something. Waking up everyday and looking at myself in the mirror and being happy with my accomplishments and potential future goals which gives me the feeling of belonging and self-fulfilment. It keeps me waking up and walking through my office doors everyday.
What is the most memorable milestone in your career?
Having my family finally understand what the heck PR is. No joke! REALLY! (Laughs out loud). Public Relations is a career that some people can not wrap their heads around. I think my dad is still a little wrapped up but recently he’s starting to get a better grasp on the business.
Do you have any advice for other young professionals?
Work hard, play hard and don’t ever forget about your community that supports you.
Do you support any charities? If so, which one(s) and why is that important to you?
I’ve worked with many charities now and in the past and feel blessed to have raised funds that have gone all around the world to support others in need. I always tell people that the reason why I do charity work is (it’s not that I don’t want to because I own a business, I don’t have the means to fly over to another country to jump in the trenches. I really admire the people who do and want to give them the resources to achieve their goals. Although one day, when I am able, I’ll be right along side the people I admire, helping and looking onward see what the money I raised achieved.
Charities I work with or have in the past: The Remix Project, Clean The World, the H2O Water Auction for WaterCan with Margaret Trudeau, Haute Couture for Haiti with Plan Canada, the Eaton Centre FlashDance for Look Good, Feel Better and Clothe Your City.
What to you is notable?
Believing in your talents – corny I know, but believing in yourself is always progressive.
Blackberry, iPhone, Android, or Other?
iPhone