Caroline Néron’s launch into the entrepreneurial world came after a serious motorcycle accident left her wheelchair-bound for three months as a model, actress and singer eight years ago. Find out how she turned the misfortune into an opportunity in today’s YEDaily…
Elevator Pitch: Describe your business in a nutshell.
Creative jewellery that makes women feel beautiful and simply sexier.
Why did you start your business, what was the inspiration?
I had been working as a model, actress and singer since I was 17. Then in 2004, I was in a serious motorcycle accident and wheelchair bound for 3 months, and obviously no producers were knocking on my door. It was at this point that I was inspired to pursue my independence and showcase my creativity in a different way. I had worked a lot with designers for styling and I have always loved jewellery, so I decided to create my own!
What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part of what I do is that I have the opportunity to make both creative and executive decisions. I truly enjoy both aspects of running a company – the creative and the business side. The most challenging part is meeting with all the departments on a day-to-day basis. From accounting to marketing to design, there is always so much to do. If there were four of me, the office would be very happy!
Where do you see your business going in 5 years?
With the recent opening of an office in Paris, my goal is to have boutiques throughout Canada, the US, Middle East and Europe.
What does success look like to you?
When someone recognizes my jewellery and asks, “Is that a Caroline Neron?” To me that’s always exciting.
What is the most memorable milestone in your career?
Actually I have two. The opening of my first boutique in Quebec was the first most memorable milestone. And now, the opening of an office in Paris!
Do you have any advice for other young professionals?
Stick to your goals. Don’t ever give up. Have faith in yourself and always listen to your heart.
Do you support any charities? If so, which one(s) and why is that important to you?
Actually I am very active with many charities. The two main foundations I support are the Mélio Foundation, whose mission is to improve the quality of life of the 5000 disabled children followed annually at the Marie Enfant Rehabilitation Centre. And The Kelly Shires Breast Cancer Foundation of Quebec, which provides needed funds directly to families afflicted with Breast Cancer. For each foundation I have a collection of jewellery of which 10% of the profits are donated.
What is Notable to you?
To have and maintain your passion for what you do and to surround yourself with people who share the same passion. I have a great team working with me and each day is a new day of creativity, ideas and mutual respect.
Blackberry, iPhone, Android, or Other?
How do you keep active, energetic, and vibrant?
I keep active by working out 3 times per week and running after my beautiful 2-year-old daughter!