While working at an Italian eatery in Toronto, Ashley Jacot De Boinod had a great idea. There were specialty cupcakes popping up everywhere, but few specialty doughnuts. A few months later, with some help and encouragement, she opened Glory Hole Doughnuts, a unique specialty doughnut shop, where she serves up delicious varieties like apple pie and s’mores to the more untraditional like fried chicken and waffles in today’s YEDaily…
Elevator Pitch: Describe your business in a nutshell.
Well, I make specialty doughnuts. I try to use unexpected flavour combinations that you don’t see on an average doughnut. Doughnuts with attitude … oh man, did I just say that?
Why did you start your business? What was the inspiration for this route?
My ultimate dream has always been to open up my own shop … you know, venture out on my own. My love affair with doughnuts came at an early age and it just seemed like the right move. I was working at BUCA at the time when I thought of it. Although I thoroughly enjoyed working there, I felt it was time to test my idea out and get out there.
What is the best part of what you do on a day-to-day basis? The most challenging part? Doughnuts are my passion. I love making them, tasting them, and seeing the reaction on customers faces. It makes me feel like a kid again! As for challenges, well, I have to say, it has been hard getting used to being up at midnight to go in for a shift. It’s still a very strange thing to me.
Where do you see your business going in 5 years?
I am currently seeking retail so, in 5 years I hope to open 1 more storefront. No more than that though. Glory Hole Doughnuts will never be a Krispy Kreme.
What does success look like to you?
It’s green, and rectangular in shape … just kidding! Success means that people are enjoying my product. Nothing else matters after that.
What is the most memorable milestone in your career?
The most memorable moment was when I was featured in The Grid. It finally hit me at that moment that this was actually happening. Before then, it all felt like a dream … most likely due to exhaustion.
Do you have any advice for other young professionals?
I realize that this is going to be cheesy as Hell but, here it goes: If you have a dream, hold it and keep at it. Act as though your dream is already a success and you shall be a success. Smell the success in the air. Surround yourself with supportive people. Keep positive, there will many walls in your way but, push through them because your dream is just on the other side. Aside from sounding like an after school special, this is how I was able to get to where I am right now.
Do you support any charities?
If so, which one(s) and why is that important to you? I am not currently no however, I am hoping to help support one some day soon. I am interested in supporting Community One, as well as charities such as Act.
What is Notable to you?
A new up and coming online source for information on young entrepreneurs.
Blackberry, iPhone, Android, or Other?
IPHONE!
How do you keep active, energetic, and vibrant?
I try my best to run and workout. My dogs, cats and husband keep me vibrant. The energy is from the doughnuts though. One a day keeps the doctor away!