Whole Foods is Planning to Open a More Affordable Store for Millennials

Whole Foods is about to get a whole lot more affordable.

As much as we love the organic groceries housed within the grocery chain’s well-designed walls, the accompanying grocery tab is always a buzz kill.

A grocery run to Whole Foods costs practically as much as rent does for some people, hence the term “whole pay cheque.” 

The good news – and it’s really good news – is that Whole Foods will soon launch a chain of more affordable, healthy grocery stores that target millennials. According to Whole Foods co-CEO John Mackey, the newer yet-to-be-named chain will offer “a convenient, transparent and values-oriented experience geared toward millennial shoppers.” 

Like its mother brand, the more affordable chain will feature its own brand of food and beverages.
Though we have a feeling it will take a little longer to arrive in Canada (just like the original did), the company has already started building a team and sourcing locations for the new stores. 

Mackey wants to stress, however, that the new store should compliment the Whole Foods Market Brand, not become a total alternative (‘cause Whole Foods wants your money, too). 

The news comes in the wake of a recent announcement that Whole Foods would also be cutting its prices. 


Want more updates on the most Notable things happening so you know before your colleagues do? Get our exclusive newsletter here and follow us on Twitter for all the latest.