Whole Foods is about to get a whole lot more affordable.
As much as we love the organic groceries housed within the grocery chain’s well-designed walls, the accompanying grocery tab is always a buzz kill.
A grocery run to Whole Foods costs practically as much as rent does for some people, hence the term “whole pay cheque.”
The good news – and it’s really good news – is that Whole Foods will soon launch a chain of more affordable, healthy grocery stores that target millennials. According to Whole Foods co-CEO John Mackey, the newer yet-to-be-named chain will offer “a convenient, transparent and values-oriented experience geared toward millennial shoppers.”
Like its mother brand, the more affordable chain will feature its own brand of food and beverages.
Though we have a feeling it will take a little longer to arrive in Canada (just like the original did), the company has already started building a team and sourcing locations for the new stores.
Mackey wants to stress, however, that the new store should compliment the Whole Foods Market Brand, not become a total alternative (‘cause Whole Foods wants your money, too).
The news comes in the wake of a recent announcement that Whole Foods would also be cutting its prices.