New York. Tim McGraw. Hammerstein Ballroom.
We’ll be there tomorrow night to catch Grammy® award-winning, country icon Tim McGraw when he takes the stage. And you know who else will be there – award-winning director Bennett Miller (Capote, Moneyball).
Miller will be filming the concert live as McGraw performs at the legendary Hammerstein Ballroom in New York.
Talk about an epic experience.
But what does it have to do with you, you ask?
Although the show is happening live in New York, “American Express Unstaged” is giving you access from wherever in the world you might be in order to get the front row experience you deserve.
Here’s how it’ll work:
American Express, in partnership with Vevo and YouTube, will provide you with several pre-show and in-concert innovative digital features and experiences, which represent the 15th installment of their innovative, live stream music series “American Express Unstaged”.
So what exactly can you access?
Exclusive Digital Content: Leading up to the September 16th performance, visit amexunstaged.com to enjoy a series of videos featuring McGraw that will tell you the stories and inspiration behind his music.
Backstaged: Backstaged rewards you for Tweeting. If enough fans tweet using the hashtag #AmexUNSTAGED leading up to and during the live stream concert, an encore performance will be unlocked.
Choose Your Cam: You can control your viewing experience throughout the live show by switching between the director’s mainstream and alternate, in-venue vantage points.
Rebroadcast: Immediately following the live performance, you will be able to enjoy a special looped rebroadcast on www.amexunstaged.com. An on-demand, full-concert rebroadcast will be available for 48 hours beginning at 11:00 PM ET on Wednesday, September 17.
Exciting right?
We’ll be providing real-time coverage from NYC tomorrow and would love to hear your live feedback by following us on Twitter and joining in the #AmexUNSTAGED conversation.
Get those cowboy hats ready ya’ll.
This post was sponsored by AMEX Canada. The views and opinions expressed in this blog, however, are purely my own.
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