One of the world’s leading Champagne brands, Veuve Clicquot is back with Yelloweek, a national festival-style ‘tribute to creativity’ kicking off May 1st and lasting until the 7th Montreal, Toronto, Vancouver, Calgary, and Edmonton will all be blessed with some surprises.
And that’s because this year’s theme is ‘Let Life Surprise You’, highly inspired by Madame Clicquot’s zest for embracing life and ‘inventing the things of tomorrow’.
The vision behind this will be executed by a series of very special and exciting events open to the public.
“Yelloweek is a celebration of creativity and unforgettable moments; ‘Let Life Surprise You’ illustrates the ingenuity of Veuve Clicquot and the enterprising spirit of Madame Clicquot,” said Stephane de Meurville, General Manager of Moët Hennessy Canada. “Patrons will experience the true essence of the Veuve Clicquot world – taste, innovation, refinement, discovery, festivities, heritage, and ‘zeste de folie.’”
The program is full of surprises and taps into every creative category. Here’s what you can expect:
Yellow TABLE: Features an exquisite series of champagne pairing dinners at the most iconic and innovative restaurants in each city, matching the best of their cuisine to the best of Veuve Clicquot.
Yellow HOTEL: Hotel Le Germain will offer luxurious overnight experiences filled with special Veuve Clicquot surprises if you’re a guest.
Yellow ART: Will introduce aficionados and the public to the stunning work of Canadian artists through a variety of exhibits and installations.
Yellow NIGHT: Will embody the “zeste de folie” spirit of Veuve Clicquot with unforgettable late-night parties.
Yellow By The GLASS: Will share the joy of champagne throughout the city.
Yellow CONTEST: Offers an opportunity to share happiness at home.
We know you’re utterly intrigued by the mystery (and, you know, champagne in general), so we encourage you to check out the Yelloweek page for precise details and listings.
Let the weekend begin.
#NOTABLE
Want more updates on the most Notable things happening so you know before your colleagues do? Get our exclusive newsletter here and follow us on Twitter for all the latest.