Recruitment season is upon us, and although that doesn’t mean much for the majority of Canadians, in America it’s as big a deal as a Texas Longhorn (the players, not the animals).
It’s the time when frats and sororities pull some major moves to recruit new members to join their “clans” for the upcoming school year.
And although some of the tactics they use are usually harmless or silly, sometimes the results are insulting, shameful, and even stepping into the territory of racism.
So it is no wonder that when the University of Alabama Aplha Phi Sorority released their latest sad attempt at a recruiting video, the internet went into frenzy.
The video was first criticized in a post on AL.com, stating:
“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so…unempowering.”
The video features 72 women bouncing across a football field and even jumping in a lake while blowing glitter out of their hands.
Yes, blowing glitter out of their hands like life-sized Tinker Bells without the magic or appeal.
In other words, exactly the opposite type of role models young women need today.
If you want to witness what it looks like when culture and diversity are thrown completely out the window in a ‘fun’ little romp, this is it.
Go ahead and squirm.