Here’s a cool concept: the more you drink, the closer you are to getting a free ride home.
Or as Uber calls it, “You drink, we drive.”
That’s the fun idea behind the company’s latest creative campaign that offered Torontonians who’ve been out drinking after midnight – when drunk driving accidents triple – a safe ride home if they were over the legal limit.
A curbside breathalyzer was set up in the city’s entertainment district to measure the alcohol content of anyone interested enough to stumble on over to the eye-catching kiosk.
And yes, they did send private drivers to collect the inebriated…