Every year the ICA (Institute of Communications Agencies) brings together 150 of the top communications industry C-levels outside of the city (and for some, the country) for two full days of non-stop exploration coupled with one night of networking.
It’s powerful.
Every year the ICA (Institute of Communications Agencies) brings together 150 of the top communications industry C-levels outside of the city (and for some, the country) for two full days of non-stop exploration coupled with one night of networking.
It’s powerful.
We’re talking guest speakers from Google, The Guardian, The Washington Post, Mondelez, The Globe and Mail, GS & P, and more.
This year we took to the scenic JW Marriot Muskoka to listen, share, exchange and learn from some of the best not just in Canada but also from the States, Brazil, UK, Singapore, and more. Duly noted by Arthur Fleischmann, Partner at John St. and Chair of the ICA Board, was that this year, unlike the past several years, there was no talk about the industry being dismal and heading toward recession. It was about looking forward.
We live in a time where anything is possible.
Future Flash fosters this belief and simultaneously presses rewind to review, fast forward, and to forecast what’s coming next in the communications industry.
Some of the top quotes and thoughts shared at Future Flash that every young professional (YP) can learn from:
“Find simple things to do differently.”
“Compare yourself to the best experience the person (you’re trying to reach) had that day.”
“Remember to disconnect and think for two minutes”
“Mix (and win) hearts and minds.”
“There truly is a new notion of possibilities; this is only possible through experimentation.”
“To design the ultimate experience you must: a) put the user first b) spot the gaps c) create habits d) simplify.”
The exhilarating thing about Future Flash is that not every speaker or every attendee sees the industry the same way; this isn’t a utopian industry, but they don’t need to see it the same way. Innovation results from opposing views and beliefs, and this is exactly what you see and hear at Future Flash.
This is why it works.
#LYNL | (Live Your Notable Life)
Photos by: Dave West Photography
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