Toronto is Getting a Cheetos Museum for Three Days Only

There’s a new larger-than-life Instagram opportunity in town – and if you have a soft spot for Cheetos of all shapes, you may want to check it out.

From Friday, May 11 to Sunday, May 13, you can enter a super cheesy world of all things Cheetos-related when the Cheetos Museum hits the Ontario Science Centre, after jaunts south of the border in places like in New York City. If you’re in the market for like-worthy Instagram material, you’ll find no shortage here, from swinging on a Cheetos swing set, to taking a selfie with a life-sized Chester Cheetah made entirely of Cheetos, and photographing your own work-of-art Cheeto on a special display.

You’ll also find specialty curated Cheetos artifacts and other interactive activities along the way.

Inspired by an Instagram trend of users posting snaps of their Cheetos resembling other objects, the highly interactive exhibit invites guests to find their own masterpieces within a bag of Cheetos Crunchy snacks. The Cheetos brand is asking Canadians to get creative and reflective with their Cheetos, and show what unique shapes they can find in their Cheetos Crunchy snacks – whether that be a unicorn, a seahorse, a cartoon character, or anything else their eye spies. Guests are invited to share their unique shapes online with a photo and a description through the Cheetos Museum gallery for a chance to win their share of $50,000 (so if you could use some extra cash, this could just be your calling).

Each week for the duration of the eight-week contest, a winner will be selected who will be eligible to win $2,000. From these weekly winners, four finalists will be selected, and Canadians will have the opportunity to vote for their favourite to determine the grand prizewinner. The finalist with the most votes at the end of the voting period will receive $25,000.

The museum opens today (Friday, May 11) at noon and runs until Sunday (May 13) at 5 pm. So, if you’re mom has a soft spot for Cheetos, you know where to take her this Mother’s Day, especially if you happen to be at the Science Centre. The best part? All of these Instagram opportunities won’t cost a cent – the museum is free to the public with admission to the Science Centre.

Word of advice: Make sure your phone is charged.