Toronto is About to Smash a New Tourism Record

Torontonians tend to get a bad rap.

The most common stereotype is that we’re a tad stuck up and believe our city is the centre of the universe. While I personally cannot confirm or deny the truth of such a statement, I can say is this: if loving my city is wrong, I don’t want to be right.

Especially in the summer, Toronto is the place to be. From our street festivals to over-the-top ice cream shops, nothing beats a summer in the 6ix.

Fortunately, I’m not alone in my Hogtown affection. As Tourism Toronto projects, the city is on track to beat last year’s record of 14 million overnight visitors.

Throughout the first four months of 2016, the number of visitors from the United States has increased 14 per cent compared to last year, while visits from the rest of the world are up by 8.8 per cent. There has also been an increase in domestic tourism, with Canadians coming from all over to spend some time in Ontario’s capital.

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“People are increasingly choosing Toronto not just as a place to pass through but as their final destination,” says Tourism Toronto chief marketing officer Andrew Weir.

They’re not just coming for that summertime sunshine either; tourists have been flocking to Toronto all year for our high-profile events, most notably February’s NBA All-Star Weekend. The decline of the Canadian dollar has also contributed to the tourism upswing.

There are a few downsides to the influx, of course. If you’re a local planning a staycation, you might want to book those attractions and activities early. Businesses like canoe and kayak rentals and boat cruises have been seeing a huge surge in bookings lately. Or you can skip the tourist traps altogether and check out these hidden gems.

Whatever you decide, just remember: There is plenty of 6ix love to go around.