‘Impossible Foods’ is the brainchild of Stanford University biochemistry professor Patrick Brown, vegan celebrity chef Tal Ronnen, and cheesemaker Monte Casino.
Their flagship product? A plant-based cheeseburger.
But not just any plant-based cheeseburger – this is one complex sandwich. It’s free of cholesterol, hormones, or antibiotics, and was crafted with the purpose to feed a global population that is expected to reach 9.5 billion humans by 2050, recognizing the non-sustainability of meat-heavy diets.
It recently turned down an acquisition offer from Google between $250 and $350 million, which shows just how much its founders believe being a leader in the fake meat revolution is worth.
As more consumers shift towards sustainable eating practices, investors are starting to take note. Having already secured $100 million in funding during a previous round of fundraising, Impossible Foods just landed another $140 million from a reputable collection of VCs including Microsoft co-founder Bill Gates.
“If the global population projection of 9.6 billion mouths to feed by 2050 is on the mark, the market will definitely be big enough to embrace the products of Impossible Foods and Modern Meadow,” said Solina Chau of Horizon Ventures, one of the venture capital firms pouring money into the company.
That’s all well and good, but we’re still wondering how it actually tastes.