This Powerful Ad Shows Just How Addicted Kids Are to Technology

It’s not uncommon to see a toddler typing away on a tablet at the next table at a restaurant.

Elementary school kids have cell phones.

Video games the ultimate babysitter/source of distraction for children when adults need time and space to do their own thing.

Sure, most of us grew up with Nintendo, Game Boys, and desktop computers. But we also ran outside until the street lights came on, organized impromptu soccer and baseball games in the schoolyard, and spent hours outside building tree houses. In my house, TV use was restricted to an hour per evening (as long as our homework was done, that is).

The thing is, when most of us think back to our happiest time as children, technology was removed from the equation. Instead, memories of time spent at summer camp, at the cottage, or in the park flood our minds.

In a powerful video, Nature Valley asks three generations of families the same question: “What did you like to do for fun as a kid?”

The results are actually pretty terrifying – though not shocking – and reveal a culture of children who are addicted to technology.

If we want to raise a future generation of children who know what it’s like to explore the outdoors, play sports, and actually leave the house, it’s up to us to get out there with them. If you disagree, you won’t after watching the video.