This New Honda Commercial Will Make You Feel Smarter

There’s no way to replicate what this commercial does on a page. 

Moving forward. Pushing yourself. Going beyond. 

It’s all there and then it’s not.
But you saw it and that’s the point.

Somehow this is supposed to be a commercial for cars. But when you’re reading at 500 wpm it’s hard to take your eyes away from the flashing letters.

So somewhere in there you might catch a black car and a red one and an astronaut (obviously), but this is more about concept than commercial content. 

Which is definitely something we can get behind (the wheel of)…  

#NOTABLE

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