If you’re going to watch any video today, make it this one.
In a historic concert, world-renowned Italian composer and pianist Ludovico Einaudi performed a specially composed piece on floating platform in the Arctic Ocean.
Einaudi plays ‘Elegy for the Arctic’ for the first time on a grand piano on an artificial iceberg, with Norway’s Wahlenbergbreen Glacier offering a stunning backdrop.
The publicity stunt was part of a Greenpeace campaign designed to encourage world leaders to protect the future of the Arctic. It coincides with the week-long meeting of the OSPAR commission, which could see protected areas set up in international arctic waters.
In addition to the danger of global warming, the arctic faces threats by oil drilling and destructive fishing.
While undoubtedly beautiful and captivating, the video was not without its social media critics, who accused Einaudi of contributing to the destruction of the environment by flying himself, the piano, and the entire crew to the arctic.
Judging from the video’s quick success, however, I’m sure it will have more of a positive impact than a negative one.