These Are Currently the 25 Most Followed Accounts on Instagram

It’s no surprise that Instagram is the fastest growing social media tool at the moment.

It has the ability to build brands, sell products (resulting in major dollars for the Instagram models who promote them), and create seemingly overnight “stars.” It also offers a more intimate look into the daily lives of some of our favourite celebrities in a way that was absent in the past.

Through a few quick scrolls, we can see both what our celebrity crushes ate for dinner and discover the latest and greatest must-have pair of Nikes.

Of course, it also offers a means for the rest of the population to tap into our inner photography skills, become more photogenic ourselves, and engage others (friends in real life or not) with a curated version of our lives.

If you’re looking to increase your following, you may want to check out these 25 most followed accounts for a little inspiration (and yes, it pains me that all five Kardashian sisters made the cut). From snaps of Taylor Swift with all her famous friends, to stunning shots of the earth thanks to National Geographic, these are the accounts that the masses find the most intriguing…

Instagram 134 million followers

Taylor Swift 64.2 million followers


Selena Gomez 62.7 million followers

Kim Kardashian 58.9 million followers

Beyoncé 58.1 million followers


Ariana Grande 57.4 million followers

Justin Bieber 55.5 million followers

Kylie Jenner 49.4 million followers


Kendall Jenner 47.5 million followers

Nicki Minaj 46.5 million followers

Cristiano Ronaldo 46.4 million followers


National Geographic 42.5 followers

Neymar 41.1 million followers

Dwayne “The Rock” Johnson 41 million followers


Khloe Kardashian 40.9 million followers

Katy Perry 38.9 million followers

Jennifer Lopez 35.7 million followers


Miley Cyrus 35.6 million followers

Leo Messi 35.1 million followers

Nike 34.6 million followers


Kourtney Kardashian 33.2 million followers

Demi Lovato 32.8 million followers

Rihanna 32.6 million followers


Victoria’s Secret 31.6 million followers

Kevin Hart 29.2 million followers