It’s no surprise that Instagram is the fastest growing social media tool at the moment.
It has the ability to build brands, sell products (resulting in major dollars for the Instagram models who promote them), and create seemingly overnight “stars.” It also offers a more intimate look into the daily lives of some of our favourite celebrities in a way that was absent in the past.
Through a few quick scrolls, we can see both what our celebrity crushes ate for dinner and discover the latest and greatest must-have pair of Nikes.
Of course, it also offers a means for the rest of the population to tap into our inner photography skills, become more photogenic ourselves, and engage others (friends in real life or not) with a curated version of our lives.
If you’re looking to increase your following, you may want to check out these 25 most followed accounts for a little inspiration (and yes, it pains me that all five Kardashian sisters made the cut). From snaps of Taylor Swift with all her famous friends, to stunning shots of the earth thanks to National Geographic, these are the accounts that the masses find the most intriguing…
Instagram 134 million followers
Taylor Swift 64.2 million followers
Selena Gomez 62.7 million followers
Kim Kardashian 58.9 million followers
Beyoncé 58.1 million followers
Ariana Grande 57.4 million followers
Justin Bieber 55.5 million followers
Kylie Jenner 49.4 million followers
Kendall Jenner 47.5 million followers
Nicki Minaj 46.5 million followers
Cristiano Ronaldo 46.4 million followers
National Geographic 42.5 followers
Neymar 41.1 million followers
Dwayne “The Rock” Johnson 41 million followers
Khloe Kardashian 40.9 million followers
Katy Perry 38.9 million followers
Jennifer Lopez 35.7 million followers
Miley Cyrus 35.6 million followers
Leo Messi 35.1 million followers
Nike 34.6 million followers
Kourtney Kardashian 33.2 million followers
Demi Lovato 32.8 million followers
Rihanna 32.6 million followers
Victoria’s Secret 31.6 million followers
Kevin Hart 29.2 million followers