The World’s Biggest Musicians Helped Jay Z Launch His New Music Streaming Service Last Night

Spotify and Deezer not cutting it for you? Can’t wait for Apple to launch their own streaming service?

Jay-Z might have the answer; it’s called Tidal.

Together with some of the biggest names in music, including Beyoncé, Alicia Keys, Chris Martin of Coldplay, Nicki Minaj, Rihanna, Kanye West and Deadmau5, the business-rap mogul hosted a launch party for Tidal last night in New York City.

But that might be the most notable thing about it. After digging around a bit for details, Tidal doesn’t really seem to offer much that isn’t already available. For $10 a month you’ll have access to a library of 25 million tracks and 75,000 music videos without ads — a great, already-existing thing — but it’s hard to imagine many people shelling out twice the amount of a Spotify subscription for Tidal HiFi ($20), a high-def offering that is essentially the only unique thing about the product.

“We believe that it is in everyone’s interests — fans, artists and the industry as a whole — to preserve the value of music, and to ensure a healthy and robust industry for years to come,” said Keys at the event.

How the service will actually benefit artists — aside from those in attendance, who are all investors in the company — is unclear.

As for us, we’ll consider a subscription when we know whether or not we’ll have access to Taylor Swift’s music.


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