The pop movement challenged the traditions of art in the 1950s and is now infiltrating into the fashion world stronger than ever. Though the trend appears too eccentric for the typical young professional’s everyday attire, it is most favourably worn when worked with classic tailoring and traditional pieces.
Christian Dior stamped slogans like “hyperrealness in the daytime” and “primrose path” across his dresses.
More conservative brands like Alice + Olivia and Celine incorporated the pop art trend by bringing in triumphantly bright-coloured palettes.
Prada’s Diego Rivera-inspired Spring collection caused such excitement that both Vogue fashion editors, Anna Wintour and Anna Dello Russo, were already seen in this season’s coats.
Raf Simons paid homage to pop art imagery by exploring branding and consumption with slogans such as ‘Yo-Ga’, ‘Clusters-Artificially Flavoured – Super Nylon’ in an array of colours.
Ashish’s SS14 collection was an ode to the Coca-Cola logo and Paul Smith highlighted fuchsias and bold yellows alongside magic mushroom prints.
Since pop art refers more to the attitudes that led to the concept than the art itself, many of the world’s more audacious celebrities and fashion leaders have taken to this trend.
Cover image from: stylesnooperdan.com
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