The FDNY can’t crush it.
A sandstorm won’t ruin it.
It will survive being caught inside an ice luge…or just your washing machine.
No, I’m not making a lame Chuck Norris joke. I’m talking about the virtually indestructible Victorinox INOX by Swiss Army.
Forget Tinder or even that ring on your finger (just for a minute, anyway), ‘cause this is your new “companion for life.”
You think you throw a solid birthday bash?
Think again.
When you’re as iconic as Victorinox, you celebrate by creating something timeless – literally.
Of course, inviting the world to see it is part of the package, too. Which is why I was down in New York City with media outlets from Denmark, Germany, Brazil, and London to witness one of the most impressive showcases I’ve ever seen. After a battery of tests that were hard to believe, I’m confident there isn’t a tougher watch anywhere on the planet.
Whatever you’re thinking, trust me, the INOX is stronger than anything you’re rocking on your wrist now.
You could get caught in a sandstorm, clean yourself up in a whirlpool, and finish your day summiting Everest – and guess what, the INOX will still tell you what time it is.
Don’t believe me?
Well, the FDNY drove a fire truck over it. Nothing.
A fighter tank was brought in. Nothing.
A bulldozer ran over it, it was dropped ten metres from from the sky, it was boiled and frozen.
Nothing, nothing, nothing.
In fact, the only thing INOX does seem susceptible to is the timeless style we’ve come to expect from Victorinox.
Luckily, elegance isn’t a weakness either.
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