The Juice Truck Launches Effort to Benefit Growing Chefs

We’ve been a fan of the quality, blended goods found (and sipped) at The Juice Truck (and are definitely guilty of frequenting their Gastown location on the regular). So when we learned that the dynamic entrepreneur duo was hosting a pop-up lemonade stand charity event next Thursday, our interest (and taste buds) were notably piqued.

The Juice Truck Lemonade Stand will be a one-off event that owners Zach and Ryan have organized as a means to engage children with the basic principles of entrepreneurship while raising money for Growing ChefsChefs for Children’s Urban Agriculture organization.

As the young founders of the popular and successful food truck specializing in cold pressed smoothies and juices, they decided it was time to impart some of their hard-earned experience to budding young would-be business owners. 

The two opted to design a workshop that included a class on the basics of building a successful lemonade stand but upped the ante in terms of design and execution, partnering with local Vancouver artist Ricky Alvarez as a result.  

The team of junior lemon squeezers all took part in a pre-lemonade stand workshop including a nutritional awareness tutorial taught by Registered Holistic Nutritionist Eden Elizabeth. As Founder of FeedLife and the official RHN behind The Juice Truck’s popular The Juice Cleanse, Elizabeth provided the students with nutrition lessons and how too make a natural, healthy lemonade minus the added sugar.

Selected participants were also given a quick Business 101 tutorial of sorts (courtesy of Berman and Slater) and given ample opportunity to strategize their marketing plan leading up to the August 24th event.

Selected lemonade stand owners will be placed at different locations throughout Vancouver, including Trout Lake Farmers Market, Granville Island (next to the water park), Stanley Park’s water park as well as next to the Gastown Juice Truck location. 

Competition will inarguably be sweet, tart and fierce. These budding entrepreneurs will have one simple goal: sell as much lemonade as possible and learn all about true entrepreneurship the “old-fashioned” way while helping raise money for Growing Chefs!

Sounds like sweet news worth supporting! To learn more about this endeavour, visit The Juice Truck’s blog here.