Sponsorship Connect is a virtual marketing conference run by The Sponsorship Space, a digital community dedicated to providing accessible marketing and sponsorship education, with the goal of empowering the future leaders of the partnership marketing industry. The conference will feature...
Pepsi has expanded its sports empire to all but dominate the field: The beverage giant racked up a major win by announcing today that it has stolen exclusive sponsorship rights from Coca-Cola. PepsiCo now has deals with all four of North America's major sports, including the NFL, NHL, and MLB
Take it from motionball's Paul Etherington: An integral component to any successful not-for-profit charity or fundraiser is its corporate sponsorship program. Ideally you want to build a sponsorship program that offsets the actual cost of the event, allowing every dollar guests spend on tickets, silent auction items and raffles to go directly to the charity