Sponsorship Connect is a virtual marketing conference run by The Sponsorship Space, a digital community dedicated to providing accessible marketing and sponsorship education, with the goal of empowering the future leaders of the partnership marketing industry. The conference will feature panel discussions and fireside conversations with 30+ C-Suite and leading
Sponsorship advertisements have already begun to taken over professional sports. From banners and merchandise, to the halftime shows — you can’t go to a game without seeing another company’s logo flash before your eyes. And now NBA fans can expect to see even more ads at the Air Canada Centre – on-jersey advertisements
You’ve heard of Vine, right? It’s essentially Instagram for very very very short videos. More elaborately, it’s a social media platform that allows people to post, follow, and watch videos limited to six seconds in length (well, unless you want to get super technical), with the most popular ones usually
Ever wonder what a gold metal at the Pan Am Games is actually worth? Compared to an Olympic gold metal, not a whole lot. Well, aside from the bragging rights, personal sense of achievement, and well-deserved pride. All very important goals to reach, but it’s not going to make you
Pepsi has expanded its sports empire to all but dominate the field: The beverage giant racked up a major win by announcing today that it has stolen exclusive sponsorship rights from Coca-Cola. PepsiCo now has deals with all four of North America’s major sports, including the NFL, NHL, and MLB
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