Media

If you're a startup or small business that's decided to go the DIY route with your PR, you need to understand the realities of today's media universe. While there's some truth in oft-heard platitudes like "The media world is undergoing massive change," there's a bit more to it

Nowadays, it seems as though public relations professionals are everywhere. From wine tastings to product launches, they are the ones connecting the dots and making sure goals are met on both sides: the business and the consumer. Here's why it makes sense to hire a PR professional for your business or personal brand