Marketing


FFWD AdWeek Survival Guide for Young Professionals

FFWD AdWeek Survival Guide for Young Professionals

You’ve taken the first step and are here at FFWD AdWeek with a coffee in hand and pocket full of business cards. But there’s no point in being here if you don’t do it right, so you better be prepared....
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What You Need to Know for FFWD Advertising and Marketing Week 2014

If you are in advertising, marketing or communications and live in Toronto (or anywhere else in the country, for that matter), you better be in town January 27th-31st for Adweek, Canada's biggest industry gathering
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Janice Yip: Today's Notable Young Professional

Janice Yip has developed an incredibly diverse profile during her eight years in marketing, from media planning for ALDO’s YouthAids campaign to deciphering the market positioning of different drugs, launching business jets internationally, and attending fashion shows in Sweden
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19 Things PR is Not

If your startup is undertaking a do-it-yourself approach to public relations, you must understand what the craft of public relations is, and is not, about. Here, to guide you, is a quick checklist of what PR is NOT
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YEDaily: Chris Gostling

Chris Gostling is the CEO and Creative Director of Momentum Visual Inc., a marketing agency that creates ‘brand acceleration’ for their clients, that comes from a balanced mix of interactive platforms and engaging content for consumers in today’s YEDaily
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YEDaily: Dallas Kitt

Dallas Kitt always knew she was meant to be an entrepreneur. Looking for an industry to draw her in, she found a home in events and marketing, creating Threesixty Events & Marketing, where she specializes in sports marketing in today’s YEDaily
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