Marketing


AdWeek 2015: Notable Thoughts From 3 Great Marketing Minds

AdWeek 2015: Notable Thoughts From 3 Great Marketing Minds

We sat down with three distinguished and diverse minds in the marketing and advertising industry – all of whom are speaking at #FFWD2015 Advertising & Marketing Week – and asked them for some perspective on what’s happening, what’s important, and...
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Must Attend: FFWD Advertising and Marketing Week 2015

Canada’s top advertising and marketing professionals are hitting Toronto at the end of the month for the country’s premier industry showcase. From world-class speakers to exclusive parties, awards, and galas, we’re your connection to AdWeek 2015
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Sonya Singh: Today's Notable Young Professional

Today's Notable Young Professional is an incredible storyteller and Marketing & Communications Director of Toronto's iconic Fairmont Royal York. Here's what inspired her ambitious career path and where she sees herself in five years as the city continues to boom
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Katrina McKay: Today's Notable Young Entrepreneur

Today’s Notable Young Entrepreneur has already launched two successful businesses, an international marketing consultancy and a sexy retail store called Ohhh Canada. Her inspiration was to help others achieve their dreams by becoming the business coach that she had tried to find for herself when she first started
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Leeja Murphy: Today's Notable Young Entrepreneur

Leeja Murphy is the President and Founder of Agence Pink Marketing, a true Sagittarius/Aries; a mix of Irish and French, all measuring up to a bilingual, dynamic, punctual, fun and very hard-working individual. As she likes to to say, “the sky is NOT the limit"
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Birks Marketing Exec Eva Hartling Offers Buzz on Bee Inspired Campaign

In each of the last six years, one-third of honey bee colonies have been lost in North America and Europe. In turn, Birks is contributing to honey bee preservation by committing to the preservation of their endangered ecosystem. We caught up with Eva Hartling (V.P Marketing and Communications for Birks) to find out a little more about these efforts
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Calvin Klein Launches New Selfie Campaign

Calvin Klein has just exposed their latest marketing campaign, called "show yours. #mycalvins." The movement launched to promote the iconic Calvin Klein underwear logo waistband and has taken over Instagram by inspiring people to post selfies in their Calvins
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FFWD AdWeek Survival Guide for Young Professionals

You’ve taken the first step and are here at FFWD AdWeek with a coffee in hand and pocket full of business cards. But there’s no point in being here if you don’t do it right, so you better be prepared
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What You Need to Know for FFWD Advertising and Marketing Week 2014

If you are in advertising, marketing or communications and live in Toronto (or anywhere else in the country, for that matter), you better be in town January 27th-31st for Adweek, Canada's biggest industry gathering
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Janice Yip: Today's Notable Young Professional

Janice Yip has developed an incredibly diverse profile during her eight years in marketing, from media planning for ALDO’s YouthAids campaign to deciphering the market positioning of different drugs, launching business jets internationally, and attending fashion shows in Sweden
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