Marketing


Ben Cantin Kranz: Today's Notable Young Professional

Ben Cantin Kranz: Today's Notable Young Professional

Today's Notable Young Professional is DECOSTA Marketing Managing Partner Ben Cantin Kranz, whose work satisfies what he considers essential parts of a successful work/life balance: loving what you do, and having the freedom to pursue passions... Elevator Pitch: Describe your...
View this article.
Uber Set Up a Curbside Breathalyzer and Drove Home Everyone Who Blew Over the Legal Limit

The rewards for drinking – beyond good, old-fashioned fun – are limited, but Uber has found a way to make that extra round at the bar quite the virtuous endeavour: the company's latest creative stunt offered free rides home to those who blew over the legal limit at a curbside breathalyzer
View this article.
AdWeek 2015: Notable Thoughts From 3 Great Marketing Minds

AdWeek 2015 has kicked off, and with it comes no shortage of invaluable insight from some very inspirational, important people in the industry. We sat down for exclusive interviews with three of the event’s most distinguished speakers, who shared their insider wisdom with us
View this article.
Must Attend: FFWD Advertising and Marketing Week 2015

Canada’s top advertising and marketing professionals are hitting Toronto at the end of the month for the country’s premier industry showcase. From world-class speakers to exclusive parties, awards, and galas, we’re your connection to AdWeek 2015
View this article.
Sonya Singh: Today's Notable Young Professional

Today's Notable Young Professional is an incredible storyteller and Marketing & Communications Director of Toronto's iconic Fairmont Royal York. Here's what inspired her ambitious career path and where she sees herself in five years as the city continues to boom
View this article.
Katrina McKay: Today's Notable Young Entrepreneur

Today’s Notable Young Entrepreneur has already launched two successful businesses, an international marketing consultancy and a sexy retail store called Ohhh Canada. Her inspiration was to help others achieve their dreams by becoming the business coach that she had tried to find for herself when she first started
View this article.
Leeja Murphy: Today's Notable Young Entrepreneur

Leeja Murphy is the President and Founder of Agence Pink Marketing, a true Sagittarius/Aries; a mix of Irish and French, all measuring up to a bilingual, dynamic, punctual, fun and very hard-working individual. As she likes to to say, “the sky is NOT the limit"
View this article.
Birks Marketing Exec Eva Hartling Offers Buzz on Bee Inspired Campaign

In each of the last six years, one-third of honey bee colonies have been lost in North America and Europe. In turn, Birks is contributing to honey bee preservation by committing to the preservation of their endangered ecosystem. We caught up with Eva Hartling (V.P Marketing and Communications for Birks) to find out a little more about these efforts
View this article.
Calvin Klein Launches New Selfie Campaign

Calvin Klein has just exposed their latest marketing campaign, called "show yours. #mycalvins." The movement launched to promote the iconic Calvin Klein underwear logo waistband and has taken over Instagram by inspiring people to post selfies in their Calvins
View this article.
FFWD AdWeek Survival Guide for Young Professionals

You’ve taken the first step and are here at FFWD AdWeek with a coffee in hand and pocket full of business cards. But there’s no point in being here if you don’t do it right, so you better be prepared
View this article.